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The Fall of Advertising and the Rise of PR Al Ries, Laura Ries
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That was what “The Fall of Advertising and the. I encourage everyone to check out the book “The Fall of Advertising and the Rise of PR” to see what I'm talking about. Have you ever read a book about your industry that left you feeling incredibly stoked to be a part of it? I'm one of those people who glosses over a show to watch the commercials and skims through a magazine article to get to the ads. The latest graph on the dramatic spike in PR jobs and the loss in advertising employment. Read “The Fall of Advertising and the Rise of PR” by Al and Laura Ries, and you'll learn that many of the top award-winning campaigns of the past two decades actually harmed the clients' brands or sales. Find out about a book that predicted the increasing marginalization of advertising and the accompanying rise of public relations. There are those who make the argument that for all industries, advertising is pretty much worthless; I found Ries & Ries, The Fall of Advertising and the Rise of PR convincing. So I have seen The Fall of Advertising and Rise of PR ('Quảng cáo thoái vị & PR lên ngôi') mentioned in a few places around Vietnam - most recently I stumbled across it again mentioned here. David points us to Al Ries' piece in PR Intelligence Report (PR vs. I guess I am with Al Ries, the author of "The Fall of Advertising and the Rise of PR" on this specific point. In their breakthrough 2002 book “The Fall of Advertising and the Rise of PR”, Al and Laura Ries contend that credibility that leads to top-of-mind awareness is created by public relations activities. Advertising agencies are using their role as communicators by competing with each other with no interest in the product. Al and Laura Ries, in their book The Fall of Advertising and the Rise of PR, argue persuasively that in launching a new product, it is better to start with public relations, not advertising.